Where The Wild Beasts Roam
I designed and built a planner that turns trip details into a drive.
Public case study- Product design
- UX research
- Development
Project impact
A wildlife planner people pay to use.
OutcomeI designed and built a route planner for Yellowstone and Grand Teton. When I rebuilt the website, I put a sample route up front so people could see what they’d get before buying. In the planner, they can start with a suggested drive or choose wildlife and viewing areas themselves, then save the route as a PDF.
I use website analytics and Hotjar to spot where the site needs work. Next I want to track where people finish or stop building a route and how often visitors who try the sample go on to buy.