A website redesign. A product I keep improving.
I rebuilt the website around the trip people wanted to plan.
A live product with paying customers.
My role: research, UX/UI, prototyping, development, and support.
I designed and built the planner, then rebuilt the website around a sample route. Conversations, website testing, and Hotjar recordings helped me decide what to show first. Visitors can see a finished plan before they buy.
See the website redesign Explore the planner Public case study

