Where The Wild Beasts Roam
I designed and built a planner that turns trip details into a drive.
Public case study- Product design
- UX research
- Development
Project impact
A wildlife planner people pay to use.
OutcomeI designed and built a wildlife route planner from scratch for Yellowstone and Grand Teton. I then rebuilt the website and put the sample route up front so people could see and try it before they buy it. They can start with a suggested route or build their own around the wildlife and attractions they want to see, then save it as a PDF.
I use website analytics and Hotjar to spot where the site needs work. Next I want to track where people finish or stop building a route and how often visitors who try the sample go on to buy.