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UXAgent Product design + development

Design, development + automation for founders

Turning your complex product into a clear experience that clicks.

Automating the work behind your website.

We’re helping you make your product easier to use and your website easier to understand, bringing the writing, design and development together. Once it’s working, we’re connecting your website, emails and AI tools to handle routine questions, follow-ups and file delivery. That means less to keep up with and more time to focus on your business.

Let’s talk about your projectSee the work
“Packy absolutely crushed it.”Nathan Arant · COO at Elevator3

Selected work / From idea to build

Explore the decisions behind the work.

Following an idea through research, writing, design and development. Explore a camera game, a wildlife planner and a website built around buyer questions.

Camera game01

Wildlife Camera Game

Making camera choices something people can try.

Public case study
  • Game design
  • Camera lessons
  • Development
Read case study
Project impact

Turning field experience into a game people can play.

OutcomeCamera settings are easier to understand when people can see what they do. The game brings wildlife scenes, lessons and camera controls into the browser. People can change a setting, take a photo and compare the result. Automated support helps with emails, newsletter sign-ups and login questions, so the work keeps moving after launch.

Available nowExisting paid members can play from their account page. The case study follows the camera choices through the calculations, saved photo and feedback, with clear limits on what has been tested.

Paid product02

Where The Wild Beasts Roam

Giving people a starting point and a route they can take with them.

Public case study
  • Product design
  • UX research
  • Development
Read case study
Project impact

From trip details to a route people can use.

OutcomeVisitors needed more than places on a map. They needed a plan for their day. The planner brings their trip details into a route they can save as a PDF. The website puts a sample up front, so people can try it before buying. See how the research, design and build came together.

What happens nextReviewing site data and Hotjar recordings helps identify what needs work. The next step is checking where people finish or stop building a route, and how many sample visitors buy. Those outcomes haven’t been measured yet.

B2B website03

Whip Around

Helping buyers understand the product and find their next step.

Public case study
  • Buyer research
  • Website UX
  • Development
Read case study
Project impact

A clear next step for fleet buyers.

OutcomeFleet buyers had questions before they were ready for a trial or demo. Those conversations shaped what the website explained first and where customer stories could help. See how the research led to the page design and build.

What happened nextAfter launch, analytics and heatmaps showed how people were using the website. That review informed changes to the mobile layout and the placement of trial and demo links.

01 · Impact

Turning field experience into a game people can play.

OutcomeCamera settings are easier to understand when people can see what they do. The game brings wildlife scenes, lessons and camera controls into the browser. People can change a setting, take a photo and compare the result. Automated support helps with emails, newsletter sign-ups and login questions, so the work keeps moving after launch.

Available nowExisting paid members can play from their account page. The case study follows the camera choices through the calculations, saved photo and feedback, with clear limits on what has been tested.

3 more projects Making complex work clearer. Go By Truck · Healing That Matters · Greek Mountain Man
Website design

Go By Truck

Helping visitors understand the service and request a demo.

Conversations with stakeholders, truckers and maintenance staff shaped a clearer website. See how those conversations shaped the pages for computers and phones.

Explore the case study
Website design

Healing That Matters

Making guide choices and digital downloads easier to follow.

A website and store built around choosing a guide, previewing the material and finding the files after checkout. Amy created the guides; the work here covers the website and commerce experience.

Explore the case study
Website design

Greek Mountain Man

Giving wildlife photographs room to lead.

Bringing photographs, field stories and galleries into a clearer website. Explore the visitor conversations, before-and-after layouts and working photo controls.

Explore the case study

Working together

What people say about the work.

Feedback from people we’ve worked with.

Not being the most technologically proficient person I appreciated the way he would explain in layperson terms the what and why associated with the website.

Scott SpringstonEducation Leadership & Collaboration

He possesses great creativity, and is willing to work with his clients in a collaborative manner. It was so easy to communicate my vision for the project to him.

Nathan R MitchellFounder · Speak Empowered

He put in the time and researched the competition then he completely rebuilt my website to include seo and make it more user friendly.

Frank MckenneyOwner · First Response Plumbing & Heating LLC.
Read 11 more testimonials

Packy stands out as a UX leader who is both highly skilled and genuinely great to work with.

Maria JameroStrategic Communications, Brand & Integrated Marketing Leader

I had the opportunity to work with Packy as my manager at Russell Herder, and I can confidently say he is one of the most talented and inspiring leaders I’ve worked with.

Michelle BovenizerPrincipal Advanced Display Specialist · Aspen Technology

Working with Packy has been an absolute privilege.

Kimberly KeiserPsychotherapist · Researcher · Writer

The web design and programming services that Russell Herder has provided SagePresence have been enormously helpful, giving us the ability to modify our content quickly and easily.

Pete MachalekCo-Founding Owner/Partner · SagePresence

Upon introductions, I was immediately impressed with his ability to jump in to the middle of an existing project, grab the ball and run to the end zone!

Jackie VanOverbekeRecruitment & Operations Consultant

Packy is an extremely talented web designer, developer, and SEO professional who is continuously looking to grow and try new things to elevate users digital experiences.

Jason WeedDemand gen / growth marketing

Packy is very reliable, responds quickly, and does quality work.

Cassie DimmickClient

Packy offers great personal service and does what he says he’ll do.

Mike CroneOwner · Crone’s Woodworking

Packy's ability to incorporate UX/UI design for multiple platforms is impressive. More importantly, I would like to emphasize how intelligently he designs in regards to our vision and end goals.

Alyssa LindsayConsultant

He is also great with UX/UI (user experience and user interface) optimization. Would highly recommend his services!

Austin O'ReillyCEO/Scientist · Dynamic DNA Laboratories

Packy's technical knowledge, combined with his exceptional customer service, immediate response time, and instantly-likeable personality, make him an exceptional choice.

Jerrod WheelerWheeler Designs · Educational Consultation

Ways we can work together

Starting with the part that needs work.

You might have a new feature to work through, a product that’s hard to follow, or a website that doesn’t explain it well. We can start there and work out what needs to happen next.

Agreeing on the work, timing and cost gives us a clear place to start.

Understanding what you need
01Automate the routine work

Giving you less to keep up with after hours.

Connecting your website, emails and AI tools helps handle routine questions, follow-ups and file delivery. We’re finding what takes up your time and working out what can run on its own.

Learn more about automation

Emails and customer questions

Using AI tools such as ChatGPT to prepare replies or answer routine questions, using the information and rules we agree on.

Inquiries and follow-ups

Getting new inquiries into the right place, keeping the details together and making sure the next reply or follow-up is ready.

Payments, emails and files

Connecting a purchase to its confirmation, receipt and downloads so customers can get what they need without waiting for a manual email.

Your tools, working together

Starting with your website, inbox and existing tools. Working out what can run on its own and where you want to stay involved.

An example: following up on a new inquiry.

  1. 01A message comes in

    The inquiry and contact details reach the right place.

  2. 02A reply is prepared

    The response uses the information and rules you’ve chosen.

  3. 03You choose what happens next

    Send routine replies automatically or bring them to you for review.

An example of a workflow we can build together. The tools and steps depend on your business.

Working through the setup and testing the full path keeps you in control. The goal is less routine work to keep up with when you step away.

02Improve the product

Making the important steps easier to follow.

Understanding where people get stuck starts with looking at your product and speaking with the people using it. That might be a confusing sign-up, a hard-to-use feature or a task that takes too many steps.

That can cover research, writing, design and the development needed to make it work.

03Work through a new idea

Seeing how the idea works before the full build.

Trying an idea before the full build gives your team a way to see how it works. Clicking through the steps helps us find what feels confusing and decide what needs to change.

Start with simple page layouts, then try a version you can click through before the full build.

04Explain it through the website

Helping people understand what the product does for them.

Helping buyers understand what you offer starts with clear words and a useful view of the product. Bringing the writing, design and development together gives them a clear next step on phones and computers.

That can cover your pages, words, design, development and launch.

How it works

Figuring it out together.

Working through a problem together means having something we can try. We’re looking at the choices, testing ideas and deciding what needs to change. The work brings the writing, design and build together, with help through launch. It also means working with your developers when you already have a team.

About working together
01Understand

Understanding the problem people need to solve.

Speaking with your customers and your team brings the problem into focus. Looking at what people say, what they do and where they get stuck gives the design a clear starting point.

02Explore

Testing the idea before the full build.

A version you can click through gives your team something to try before the full build. Following the steps and comparing ideas helps us see what makes sense and what needs to change.

03Build

Bringing the design into the build.

Turning the design into a working product means working through the code, too. Checking the pages on different screen sizes and using them with a keyboard helps catch details along the way.

04Improve

Learning from the working product.

Following customer feedback and site data helps us see where people get stuck. That gives us a place to focus the next change.

Writing, design + development · Remote

Have something in mind?

Let’s talk
about your product.

Starting with a conversation gives us a place to begin. What are you building, what needs work and where do you need help? You don’t need a finished brief.

Getting started

Understanding your product, the people using it and what you need to get done helps us work out where the help fits.

Or email packy@uxagent.io
Can you work with our engineers?

Yes. Working with your developers means making the design clear and checking the build together. Handling the whole project is an option, too, from research and writing to design, development and launch.

How do we work out the cost?

Understanding what you need comes first. Agreeing on the work, timing and cost gives us a clear starting point.

What are you working on?

A few details are enough to start.

Share a little about your product and what you’re trying to work through.

Your message reaches us at packy@uxagent.io.

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UX AGENT

UXAgent · Research, writing, design + development
Victor, Idaho · Working remotely with product teams

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