Where The Wild Beasts Roam
Giving people a starting point and a route they can take with them.
Public case study- Product design
- UX research
- Development
Project impact
From trip details to a route people can use.
OutcomeVisitors needed more than places on a map. They needed a plan for their day. The planner brings their trip details into a route they can save as a PDF. The WordPress website puts a sample up front, so people can try it before buying. See how the research, design and build came together.
Reviewing site data and Hotjar recordings helps identify what needs work. The next step is checking where people finish or stop building a route, and how many sample visitors buy. Those outcomes haven’t been measured yet.