I created and launched a paid wildlife planner that I continue to design, code, and support. At Korn Ferry, I work with a vice president and engineers on a broader redesign of its recruiting software. My website work connects research and design with hands-on implementation.
“Packy absolutely crushed it.”
These projects show the decisions I made, what I built, and what happened after launch.
I led research and UX, rebuilt the site in WordPress, moved the Drupal content, and connected Presto data to a searchable Research Library. I worked with a creative director on the website design.
GA4, July 7–August 5, 2025 vs. the preceding 30 days. Post-launch page views, not a controlled measure of design-only impact.
See the website and Research LibraryThe job-profile and candidate-update examples are two parts of a larger, ongoing redesign. I work with a vice president and engineers, using fictional examples I can share publicly.
One decision: recruiters can read another job profile without losing their current choice. The case study also shows editable candidate updates and shared Figma components.
See the design decisionsResearch and heatmaps shaped the navigation, mobile layout, and help actions. I designed and built the WordPress website.
Page views: the project’s 90-day report after completion, including website and campaign activity. Button-trigger growth and monthly accesses were reported separately; their exact reporting dates were not retained.
See the redesign and reported resultsI changed the starting point from an open map to a route visitors can review and save. I built the planner, website, checkout, and member access, and continue to support customers and improve the product.
See the product decisions and live evidenceBuyer research shaped the page structure and content. I designed and built the website and landing pages, then used analytics and heatmaps to improve mobile content and calls to action.
Reported website results: March–June 2024 compared with the preceding 90 days. These figures describe completed actions, not conversion-rate growth.
See the website redesignI bring 15+ years of design experience, including leading UX and web design at Russell Herder. My work spans independent products, enterprise software, and buyer-focused websites.
Based in the Tetons. Working remotely.
From the first question through delivery
I use research, analytics, and team context to define the task, the constraints, and what success should look like.
I compare flows and prototypes to work through the choices someone needs to make before the team commits to a build.
I design the interface, states, reusable components, accessibility, and responsive behavior. I build the front end when I own implementation, or review the working product with engineers.
After launch, I use behavior, feedback, and analytics to choose the next change and check whether it helped.
Testimonials
Feedback from clients and teammates.
14Client + team testimonials
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Senior Product Designer · Full-time · Remote
I’m looking for a full-time Senior Product Designer role where I can shape the experience and stay involved through delivery.