I find where an experience breaks down—and carry the fix from research and messaging through interface design, front-end code, analytics, and AI-assisted delivery.
Have one critical page that is not working? Start with a free UX audit.“Packy absolutely crushed it.”
Selected work
Selected work across B2B SaaS, a 0→1 wildlife product, a nonprofit research platform, and statewide public-health access. Each case study shows the problem, my role, the constraints, the decisions, what shipped, and what changed.
A product built to reduce work was making buyers work too hard to understand it. I helped reshape the message, hierarchy, mobile path, and route toward a trial or demo.
The product had to help people find wildlife while protecting the animals, working with weak signal, and keeping safety inside the experience rather than in a disclaimer.
Wilder’s site had to serve people seeking help, practitioners looking for evidence, and teams managing a complex content operation. I led the UX/UI, stakeholder work, information architecture, responsive build, migration, and integrations.
The statewide resource carried urgent information, but the experience made people work through too much of it. I used stakeholder input, analytics, and heatmaps to rebuild the site around mobile behavior and clear next steps.
Where I create leverage
Between the brief and the behavior. Between what the team means and what the user understands. Between the polished mockup and the live experience.
Research, analytics, stakeholder context, and user behavior reveal where the experience is actually failing.
Information architecture, flows, and messaging turn a complicated product into a path people can follow.
Interfaces and prototypes make assumptions and tradeoffs visible before the team pays to build them.
Front-end fluency keeps the design intent intact through responsive behavior, accessibility, implementation, and QA.
AI widens the search space and speeds up the loop. Evidence, review, context, and human accountability still decide what ships.
Events, funnels, session behavior, and feedback show whether the experience became more useful—or merely looked different.
How I work
The same problem stays connected from the first question to the live experience. You can see the evidence, the tradeoffs, the decision, and what happened after launch.
Align the user need, business goal, available evidence, technical constraints, and definition of success before the solution gets expensive.
Map the journey, test the assumptions, compare directions, and make the important tradeoffs visible while they are still easy to change.
Carry the decision through interaction design, interface detail, responsive front-end behavior, accessibility, implementation, and QA.
Review what people actually do, learn from the gaps, and make the next decision smarter instead of treating launch as the finish line.
AI-assisted. Human-directed.
I use AI to expand research coverage, synthesize patterns, explore more directions, prototype earlier, inspect code, and accelerate QA. I do not use it to impersonate user research or make unreviewed decisions.
Organize inputs, compare patterns, develop hypotheses, and identify questions that deserve deeper investigation.
More coverage, not invented evidenceGenerate alternatives, create functional prototypes, inspect front-end code, and shorten the distance between idea and interaction.
Earlier learning, tighter build loopDefine review criteria, test edge cases, compare outputs, inspect accessibility, and find inconsistencies before launch.
Quality measured, not assumedMake uncertainty, sources, correction, data boundaries, and human override part of the experience instead of an afterthought.
Clear limits and accountable reviewWorking principle
AI should make the evidence easier to inspect, the alternatives easier to compare, and the work easier to test. It should not make responsibility disappear.
What teams notice
The strongest feedback is not that a page looked better. It is that I understood the goal, made the work clearer, and carried it through.
Packy stands out as a UX leader who is both highly skilled and genuinely great to work with. We worked together on a complex website redevelopment involving a challenging migration, a robust research library, and intricate functionalities, and he brought professionalism, speed, and smart solutions at every turn.
Upon introductions, I was immediately impressed with his ability to jump in to the middle of an existing project, grab the ball and run to the end zone!
Packy absolutely crushed it, creating an educational environment that gives the end user a good understanding of the value of our product.
Packy’s ability to incorporate UX/UI design for multiple platforms is impressive. More importantly, I would like to emphasize how intelligently he designs in regards to our vision and end goals.
Ways to work together
The engagement can change. The value stays the same: clearer decisions and someone who can carry them through.
Full-time product role
Available now
For a product team that needs a senior designer who can move from ambiguity through research, interaction design, interface systems, implementation, and launch.
Best fit for a team that wants broad capability without losing depth or accountability.
Focused UX + website sprint
Starting price
For a live product, homepage, service page, or conversion path that looks okay but is not doing its job.
Best fit when the experience exists, but one important path needs sharper thinking and cleaner execution.
Small business website build
Starting price
For a business whose current site is too messy to patch and needs a clearer structure, stronger message, better UX, and a more credible build.
Best fit when the current site is holding the business back and a patch will not be enough.
About Packy
For more than 20 years, I have worked across UX strategy, product and interface design, front-end development, content, SEO, analytics, and team leadership. That range helps me see where a good idea begins to weaken—and keep the user need, business goal, and implementation connected.
Wildlife photography taught me to watch the signals that appear before the obvious moment: where attention shifts, where behavior changes, and where a missed cue can send everyone in the wrong direction.
I bring that same attention to digital products. The work is not only about what the interface says. It is about what people notice, what they miss, what they trust, and what the team can actually maintain after launch.
One person. Full ownership.No relay between the message, UX, interface, front-end behavior, analytics, and launch review.
Built to survive the handoff.Design decisions account for responsive behavior, accessibility, technical constraints, and what the team will need next.
AI-assisted. Human accountable.AI expands the search space and speeds up the loop. Evidence, context, and review still decide what ships.
Based in the Tetons. Working remotely.
Your questions, answered
Here are the questions hiring teams and business owners usually ask before we talk.
Start with the friction
Hiring for a senior designer? Have a page, flow, or product people keep getting stuck in? Tell me what should be happening and where it starts to break down.