I’m a senior product designer with hands-on design engineering skills. Today, I’m redesigning Korn Ferry’s internal recruitment software and building Where The Wild Beasts Roam, a wildlife-planning product. I use research to shape the experience and carry those decisions into the working interface.
“Packy absolutely crushed it.”
Featured projects
At Wilder, people needed clearer paths to services and research. At Whip Around, buyers needed answers before a demo. I redesigned and built both websites around what people needed to do next.
People struggled to find services and research on Wilder’s site. I redesigned the navigation, user journeys, and page layouts, then developed the full website in WordPress. That included the Research Library’s search, filters, and connected records, plus the migration from Drupal.
Fleet buyers needed answers before choosing a trial or demo. I mapped those questions, redesigned the website and landing pages, and built the responsive front end. After launch, I used analytics and heatmaps to decide what to improve next.
How I work
Then I map the journey, design the interface, and work through the build and launch checks. Research guides the first version. Testing, analytics, and feedback guide what changes after release.
I use research, analytics, and the team’s context to understand what people are trying to do, where they get stuck, and what the business needs. Then we define the constraints and what success would look like.
I map the journey, compare design directions, and test assumptions with flows and prototypes. This is where I work through what someone needs to see, choose, or understand before the team commits to a build.
I design the interface, interaction states, reusable components, responsive behavior, and accessibility. My front-end experience helps me work through technical constraints and carry those decisions into code. I build the interface directly or work with engineering to make sure the product behaves as intended.
I use real behavior, feedback, and analytics to see where people hesitate or miss a step. That evidence helps me decide what to change next and what to review again.
About Packy
More than 15 years across design, front-end development, content, and team leadership shape how I approach product design. I connect what people need with what a team can build, launch, and maintain.
Wildlife photography taught me to notice small changes in behavior.
That attention carries into product design. I look at what people notice, what they miss, and what they trust. I also consider the team that has to maintain the product after launch.
Based in the Tetons. Working remotely.
What teams say
The projects involve more than design files. These are the people I’ve worked alongside, describing the work in their own words.
Packy stands out as a UX leader who is both highly skilled and genuinely great to work with. We worked together on a complex website redevelopment involving a challenging migration, a robust research library, and intricate functionalities, and he brought professionalism, speed, and smart solutions at every turn.
Upon introductions, I was immediately impressed with his ability to jump in to the middle of an existing project, grab the ball and run to the end zone!
Packy absolutely crushed it, creating an educational environment that gives the end user a good understanding of the value of our product.
Packy’s ability to incorporate UX/UI design for multiple platforms is impressive. More importantly, I would like to emphasize how intelligently he designs in regards to our vision and end goals.
Your questions, answered
The product design role I’m pursuing, the tools I use, and how I work alongside product and engineering.
Your next senior product designer
I’m looking for a full-time Senior Product Designer role where I can work closely with product and engineering, from the first question through implementation.
Full-time product role
Available now
I follow the work from understanding the problem to shaping the interface and getting it built. My front-end experience helps me work through technical constraints with engineering, contribute to implementation, and keep improving the product after launch.