CF
Chief Financial Officer
Executive · Finance
Financial strategy and direction
✓
Available for full-time roles · Remote
I’m currently working with a vice president and engineers at Korn Ferry on a broader redesign of its recruiting software. My website work connects research and design with hands-on implementation. I also created and launched a paid wildlife planner that I continue to design, code, and support.
Existing fictional portfolio illustration. Explore the working examples in the guided case study.
“Packy absolutely crushed it.”Nathan Arant · COO at Elevator3
Selected work / 2026
These projects show the decisions I made, what I built, and what happened after launch.
First design version approved and in use.
Explore the case study See the design decisions Password protectedLook inside the decision
Read a job profile without changing the current selection. The details and the choice stay separate.
Artwork walkthrough only. Highlights explain the existing illustration; they do not operate the client’s software.
The job-profile and candidate-update examples are two parts of a larger, ongoing redesign. I work with a vice president and engineers, using fictional examples I can share publicly.
One decision: recruiters can read another job profile without losing their current choice. The case study also shows editable candidate updates and shared Figma components.
See the design decisionsFrom the first idea to the next improvement.
Live product with paying customers.
Designed, coded, launched, and supported by me.
I changed the starting point from an open map to a route visitors can review and save. I built the planner, website, checkout, and member access, and continue to support customers and improve the product.
Explore the case study See the product decisions and live evidence Public case studyA suggested route gives visitors a starting point they can review and save.
Existing interface illustration. This walkthrough adds emphasis, not a live map or wildlife location.
Research, design & hands-on implementation
+238% Research Library page views.
+365% Mental Health Services page views.
I led research and UX, rebuilt the site in WordPress, moved the Drupal content, and connected Presto data to a searchable Research Library. I worked with a creative director on the website design.
GA4, July 7–August 5, 2025 vs. the preceding 30 days. Post-launch page views, not a controlled measure of design-only impact.
+240.79% Opioid Addiction Resources page views · 7,404 to 25,232.
+222.61% Find Naloxone button triggers.
Thousands of Naloxone Finder accesses each month.
Research and heatmaps shaped the navigation, mobile layout, and help actions. I designed and built the WordPress website.
Page views: the project’s 90-day report after completion, including website and campaign activity. Button-trigger growth and monthly accesses were reported separately; their exact reporting dates were not retained.
30 to 900+ project-page views.
+64% sitewide form submissions.
I used interviews and site data to connect project examples with services and Careers. I designed and built every page in WordPress using Elementor and ACF, with custom HTML, CSS, and JavaScript widgets. I worked with a creative director on the website design.
Project views compare 90-day reporting periods. Form and Careers results come from a separate 90-day comparison that included recruitment campaigns.
150% more completed demo requests.
125% more free-trial registrations.
Buyer research shaped the page structure and content. I designed and built the website and landing pages, then used analytics and heatmaps to improve mobile content and calls to action.
Reported website results: March–June 2024 compared with the preceding 90 days. These figures describe completed actions, not conversion-rate growth.
From the first question through delivery
I bring 15+ years of design experience, including leading UX and web design at Russell Herder. My work spans independent products, enterprise software, and buyer-focused websites.
Based in the Tetons. Working remotely.
More about meI use research, analytics, and team context to define the task, the constraints, and what success should look like.
I compare flows and prototypes to work through the choices someone needs to make before the team commits to a build.
I design the interface, states, reusable components, accessibility, and responsive behavior. I build the front end when I own implementation, or review the working product with engineers.
After launch, I use behavior, feedback, and analytics to choose the next change and check whether it helped.
Feedback from clients and teammates
“Packy stands out as a UX leader who is both highly skilled and genuinely great to work with.”
“I had the opportunity to work with Packy as my manager at Russell Herder, and I can confidently say he is one of the most talented and inspiring leaders I’ve worked with.”
“Working with Packy has been an absolute privilege.”
“The web design and programming services that Russell Herder has provided SagePresence have been enormously helpful, giving us the ability to modify our content quickly and easily.”
“Upon introductions, I was immediately impressed with his ability to jump in to the middle of an existing project, grab the ball and run to the end zone!”
“Packy is an extremely talented web designer, developer, and SEO professional who is continuously looking to grow and try new things to elevate users digital experiences.”
“Packy is very reliable, responds quickly, and does quality work.”
“Packy offers great personal service and does what he says he’ll do.”
“He put in the time and researched the competition then he completely rebuilt my website to include seo and make it more user friendly.”
“Packy's ability to incorporate UX/UI design for multiple platforms is impressive. More importantly, I would like to emphasize how intelligently he designs in regards to our vision and end goals.”
“He is also great with UX/UI (user experience and user interface) optimization. Would highly recommend his services!”
“Not being the most technologically proficient person I appreciated the way he would explain in layperson terms the what and why associated with the website.”
“Packy's technical knowledge, combined with his exceptional customer service, immediate response time, and instantly-likeable personality, make him an exceptional choice.”
“He possesses great creativity, and is willing to work with his clients in a collaborative manner. It was so easy to communicate my vision for the project to him.”
Senior UX, product + web roles · Full-time · Remote
Have a role in mind?I’m looking for a full-time senior UX, product or web role where I can shape the experience and stay involved through delivery.