I work across product strategy, research, UX/UI, front-end development, and analytics. I take 0→1 ideas from ambiguity to launch, or step into mature products, find where the experience breaks down, and help the team ship a clearer version. AI helps me move faster. I still own the decisions.
“Packy absolutely crushed it.”
Selected work
One is mature enterprise software. The other is a live product I built from scratch. Together, they show how I work on new ideas and existing systems.
I cannot show the original platform. This NDA-safe reconstruction explains the work I can share: complex workflows, interaction states, decision support, system thinking, and close product and engineering collaboration.
I turned years of firsthand field knowledge into a working product for Yellowstone and Grand Teton. I owned strategy, research, route logic, UX/UI, front-end development, commerce, analytics, support, and the rebuild from map-first to route-first.
How I work
I do not disappear after research or hand off a picture and hope the idea survives. I stay close enough to the work to see what changes, what ships, and what people do next.
Step 01 · Understand
I use research, analytics, team context, and real behavior to find where the experience is breaking. The user need, business goal, limits, and definition of success become visible before the wrong solution gets expensive.
Step 02 · Define
I map the journey, compare directions, test assumptions, and make the difficult choices while they are still cheap to change. The goal is not more screens. It is a clearer decision.
Step 03 · Deliver
I carry the decision through interface design, responsive behavior, accessibility, code, and launch checks. That keeps the live product connected to the problem we agreed to solve.
Step 04 · Improve
Clicks, paths, sessions, feedback, and support questions show where the experience is helping and where it still breaks. The next release starts with that evidence.
What teams say
The feedback I value most is about clarity, ownership, and following the work through.
Packy stands out as a UX leader who is both highly skilled and genuinely great to work with. We worked together on a complex website redevelopment involving a challenging migration, a robust research library, and intricate functionalities, and he brought professionalism, speed, and smart solutions at every turn.
Upon introductions, I was immediately impressed with his ability to jump in to the middle of an existing project, grab the ball and run to the end zone!
Packy absolutely crushed it, creating an educational environment that gives the end user a good understanding of the value of our product.
Packy’s ability to incorporate UX/UI design for multiple platforms is impressive. More importantly, I would like to emphasize how intelligently he designs in regards to our vision and end goals.
About Packy
For more than 20 years, I have worked across product strategy, UX/UI, front-end development, content, search, analytics, and team leadership. That range helps me see where a good idea starts to break and keep the user need, business goal, and live build connected.
Wildlife photography taught me to notice what happens before the obvious moment: where attention shifts, where behavior changes, and how one missed clue can send everyone the wrong way.
I bring that same attention to products. I look at what people notice, what they miss, what they trust, and what the team can maintain after launch.
Research before assumptions.I look for the behavior and evidence that change the direction.
Built to survive the handoff.I plan for phones, accessibility, technical limits, and what the team will need after launch.
AI-assisted. Human accountable.AI helps me explore and check more. I still own the decisions.
Based in the Tetons. Working remotely.
Available for full-time roles
I’m focused on senior product design, UX/UI, and design-engineering roles. Send the job description and tell me what the team needs help solving.
Best fit
I can lead the research and product thinking, shape the flow and interface, work closely with engineering, and stay accountable through launch and iteration.
What I bring