Find where the page gets soft
The live page often loses force in small places: the headline, the offer, the proof, the CTA, or the mobile path. I look for the spots where people slow down, doubt, or leave.
Real website and product work. Clearer paths. Cleaner delivery.
These projects show the kind of work I get brought in for when a website or product looks fine, but the path to action is not clear enough.
Sometimes it starts with one important page. Sometimes it turns into a wider site update or product cleanup. The common thread is sharper message, better structure, stronger mobile paths, and execution that stays connected from idea to launch.
Whip Around
Whip Around needed key pages that explained the product faster, worked better on mobile, and made it easier for buyers to move toward a trial or demo. I redesigned the experience around clearer structure, tighter messaging, and lower-friction next steps.
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750+
Projects shipped
20yr
Experience
15%+
Avg. lift on optimized pages
7
Industries supported
How I look at the work
The project changes. The questions do not.
Remove friction before adding more
Most pages do not need more sections first. They need fewer blockers. I clean up the structure, CTA flow, forms, mobile path, and moments where the page makes people work too hard.
Help ship the fix
I do more than hand back notes. I can help rewrite, redesign, and support the front-end build so the fix actually goes live.
Case studies that show how I help
Start with the pages closest to revenue.
B2B SaaS • Website Redesign
Redesigning key pages so fleet buyers could understand the product faster, compare plans with less work, and move toward a trial or demo more easily.
Logistics Platform • UX Strategy
Restructuring the experience so shippers and carriers could find the right path faster and take action with less hesitation, especially on mobile.
Product Design • Wildlife Map
Designing a safer, more useful wildlife map with delayed sightings, offline-ready access, and clearer field use in Yellowstone and Grand Teton.
Editorial Portfolio • Website Redesign
Creating a one-page storytelling site that could hold wildlife photography, field notes, and future offers without feeling scattered.
Coming soon
Growing Noma
Noma needed a digital experience that could help employers and job seekers connect faster without making the process feel complicated. The goal was to create a clearer, more mobile-friendly platform.
The same principles. Different projects.
Every page here got better for the same reason. The work stayed close to the user, the message, and the build.
Clear messaging
The page answers the buying question fast instead of making people hunt for it.
Proof before the ask
Trust shows up before the CTA, not after it.
Mobile clarity
Key actions stay easy on smaller screens, where a lot of real use happens.
One connected process
Less relay between message, UX, design, and build means less drift by launch.
Start with one page, not a full rebuild.
Most projects do not need a giant reset first. They need the right page or flow fixed first. Once that is clear, the work can stay focused or carry across the rest of the site.
01
Free Page Audit
I review one page or one flow by hand and flag the biggest blockers in the message, structure, proof, mobile path, and next step.
02
Prioritize the fix
We decide what needs a rewrite, what needs a redesign, what should stay on that page, and what should carry into a wider site update.
03
Ship and review
Launch the update, review real behavior, and keep what works across the page, the flow, or the rest of the site.
Want this kind of website help on your site?
Send the page, flow, or bottleneck closest to revenue. I’ll review it by hand, show you what I would fix first, and tell you if the issue reaches wider than that one page.