Real website and product work. Clearer paths. Cleaner delivery.
Whip Around
Whip Around needed key pages that explained the product faster, worked better on mobile, and made it easier for buyers to move toward a trial or demo. I redesigned the experience around clearer structure, tighter messaging, and lower-friction next steps.
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How I look at the work
See where the page gets soft.
The brief might be clear. The live experience often is not. I look for the places where the message loses force, proof shows up too late, or the next step asks too much too soon.
Remove friction before adding more
Most projects do not need more sections first. They need fewer blockers. I cut hesitation in structure, CTA flow, forms, and mobile interactions.
Help ship the fix
I do more than hand back notes. I can help rewrite, redesign, and support the front-end build so the fix actually ships, whether it stays on one page or carries across the site.
Case studies that show how I help
Start with the pages closest to revenue.
B2B SaaS • Website Redesign
Redesigning key pages so fleet buyers could understand the product faster, compare plans with less work, and move toward a trial or demo more easily.
Logistics Platform • UX Strategy
Restructuring the experience so shippers and carriers could find the right path faster and take action with less hesitation, especially on mobile.
Product Design • Wildlife Map
Designing a safer, more useful wildlife map with delayed sightings, offline-ready access, and clearer field use in Yellowstone and Grand Teton.
Editorial Portfolio • Website Redesign
Creating a one-page storytelling site that could hold wildlife photography, field notes, and future offers without feeling scattered.
Coming soon
Growing Noma
Noma needed a digital experience that could help employers and job seekers connect faster without making the process feel complicated. The goal was to create a clearer, more mobile-friendly platform.
The same principles. Different projects.
Clear messaging
The page answers the buying question fast instead of making people hunt for it.
Proof before the ask
Trust shows up before the CTA, not after it.
Mobile clarity
Key actions stay easy on smaller screens, where a lot of the real use happens.
One owner across the page
Less relay between message, UX, design, and build means less drift by launch.
Start with one page, not a full rebuild
Free Page Audit
I review one page or one flow by hand and flag the biggest blockers in the message, structure, proof, mobile path, and next step.
Prioritize and fix
We decide what needs a rewrite, what needs a redesign, what should stay on that page, and what should carry into a wider site update.
Ship and review
Launch the update, review real behavior, and keep what works across the page, the flow, or the rest of the site.