The team understands it. The user does not.
I make the problem, value, proof, and next step clear so people can understand the experience without learning the company from the inside out.
For more than 20 years, I have worked across product strategy, research, UX/UI, front-end development, content, analytics, and AI-assisted workflows. I can take a 0→1 idea from ambiguity to launch or step into a mature product, simplify the experience, and help carry the decisions into the live build.
How I got here
I spent much of my career close to the browser. That taught me what a mockup cannot: every design decision eventually meets real content, real devices, real limits, and real people in a hurry.
Over time, the work grew from front-end and websites into UX strategy, product design, research, content, analytics, SEO, and team leadership. The title changed. The useful part did not. I learned to see the whole path and keep the problem, the decision, and the build connected.
That is the role I want now: a senior product or UX/UI position where I can help define the problem, create new product experiences, improve mature ones, work closely with product and engineering, and stay involved until it ships.
Where I create leverage
I am most useful when the problem crosses research, copy, interaction, visual design, code, and measurement. Those problems do not get fixed by looking at one layer.
I make the problem, value, proof, and next step clear so people can understand the experience without learning the company from the inside out.
I turn journeys, edge cases, mobile behavior, and accessibility into a path that still works when a real person is moving through it.
I stay close to the browser, CMS, content, analytics, QA, and launch so the idea does not get watered down during the handoff.
I use AI to explore more options, sort through inputs, prototype sooner, and check more edge cases. Evidence and human judgment still decide what ships.
The thread through the work
Every part of my background changed how I see the next one. The value is not a longer list of tools. It is knowing where a good idea can fall apart before it reaches the user.
Close to the browser
Front-end work taught me that content, mobile behavior, speed, accessibility, and technical limits are part of the design. They are not details for somebody else to fix later.
Move upstream
Research, site structure, flows, interaction, and copy let me question the premise, show the tradeoffs, and give the team something real to test.
Lead across the system
Complex products taught me that clear decisions, team context, design systems, and close work with engineering matter as much as the final screen.
AI-assisted practice
AI helps me explore more directions, organize inputs, prototype sooner, review code, and test more edge cases. The context, review, and final call stay human.
“Packy stands out as a UX leader who is both highly skilled and genuinely great to work with. We worked together on a complex website redevelopment involving a challenging migration, a robust research library, and intricate functionalities, and he brought professionalism, speed, and smart solutions at every turn.
What working with me feels like
I am direct without turning everything into a crisis. I make the tradeoff clear, ask the hard question early, and keep the work moving without pretending the constraints are not real.
I explain the decision and the evidence behind it. I am not there to defend a favorite screen. I am there to help the team make the next choice with confidence.
I listen, make room for context, and keep ownership clear. Good collaboration means everyone knows what is being decided and who is carrying it forward.
I stay close to the build, mobile behavior, accessibility, QA, analytics, and the live product. A design is not done because the file looks tidy.
Outside the screen
Outside the screen, I spend as much time as I can hiking, photographing wildlife, and looking for moose. Most of it is patience and attention. You notice the light shift, a change in posture, or a track that tells you something passed through before you arrived.
That habit follows me into product work. I watch for the small signs that someone is about to get lost: a label that changes meaning, a form that asks too much, a handoff that drops context, or a screen that looks finished but does not help anyone decide.
The mountains do not care how convincing the presentation was. Neither do users.
A few practical questions
I am looking for a full-time senior product design, UX/UI, or design-engineering role where I can work across the problem, the interface, and the build.
What I’m looking for
I am looking for a full-time senior product design, UX/UI, or design-engineering role where I can help shape new products, improve mature systems, work closely with product and engineering, and stay involved through launch.