Phase 01
Wireframes
We fixed structure first. The goal was to make the homepage easier to scan, shorten the path to key information, and create clearer entry points for fleet managers, drivers, and office teams.
Helping Whip Around explain the product faster and move more buyers toward trial or demo.
Whip Around needed key pages that made the product easier to understand, easier to compare, and easier to act on. I redesigned the experience around clearer structure, tighter messaging, lower-friction pricing, and faster mobile paths.
UX + Dev
End-to-end delivery
Mobile-First
Design approach
58,000+
Monthly users
1,000+
Tracked conversion events/month
130+
Pages supported
The Challenge
Whip Around had to support two decision modes at once. Fleet managers needed fast proof of value, clearer pricing, and an easier way to compare plans. Field teams needed a cleaner mobile experience and a product story that made sense fast. The old path made buyers work too hard to understand what the product did, how pricing worked, and what to do next.
The Approach
I took the project from wireframes through build. The work focused on four things: explain the product faster, reduce friction around trial and demo paths, make pricing easier to compare, and keep the mobile experience fast enough for real use. That meant simpler navigation, cleaner hierarchy, shorter forms, lighter pages, and stronger calls to action.
What this project Delivered
58,000+
Monthly users
1,000+
Tracked conversion events/month
130+
Pages supported
Clearer
Path to trial and demo
Key Improvements
What Changed
1
Simplified navigation and page hierarchy so buyers could reach Start Free Trial or Book a Demo without digging.
2
Reworked the pricing experience so visitors could compare plans faster and act from the same section.
3
Reduced page weight and visual noise so key pages felt faster, especially on mobile.
4
Shortened forms and tightened reassurance copy so demo requests and trial starts felt lower-risk.
Who this was built for
I built the experience around the people most likely to use the product and the site in real situations. That shaped the structure, message, actions, and mobile priorities across the redesign.
Fleet Manager
Needs fast proof of value, easier plan comparison, clearer pricing, and a direct path to demo or trial.
Driver or Maintenance
Needs a cleaner mobile experience, faster access to the right information, and lower-friction product understanding in the field.
The Process
Wireframes to Launch
Phase 02
Development
Once the structure was set, the work moved into build with a focus on speed, clarity, and flexibility. Every section was shaped to reduce friction and move visitors toward action with less hesitation.
Mobile Experience
Built for the phone first
Whip Around users do not always have time or patience for a slow interface. The mobile experience was treated as a priority from the start so key actions stayed clear, fast, and easy to reach on a smaller screen.
- Thumb-friendly tap targets
- Scannable content blocks
- Faster paths to key actions
- Lighter pages and faster assets
Principles that drove every decision
I built the experience around the people most likely to use it day to day. That helped shape the structure, messaging, actions, and mobile priorities across the site.
Validate with real behavior
Changes were shaped by live behavior, quick testing, and actual user patterns, not internal guesses.
Explain the product faster
The site needed to communicate what Whip Around does in seconds, not paragraphs.
Reduce friction to trial
Every page was designed to make trial and demo actions easier to understand and easier to take.
Mobile performance first
Fleet teams and managers are on the move. Speed and usability had to hold up there first.
Why agencies bring me in
One person across message, UX, and build.
Most teams split strategy, copy, design, and front-end work across different people. That is usually where sharp pages get softer. I work across the page so the message stays aligned from first review through launch.
Start With a Free Page AuditUX Research
Wireframing
UI Design
Front-End Dev
Copywriting
Page Optimization
Ready to Work Together
Need this kind of page support on a client project?
Send the page, the brief, or the bottleneck that is closest to revenue. I’ll review it by hand and show you what I would fix first.
