Phase 01
Wireframes
The first job was mapping the core journeys. The wireframes focused on helping shippers post freight quickly and helping carriers review and act on loads without confusion.
Helping Go By Truck make shipper and carrier paths clearer.
Go By Truck needed a cleaner way for shippers and carriers to move through the platform without adding friction to either side. The work focused on clearer paths, faster scanning, simpler posting and signup flows, and better mobile decision-making.
UX + Dev
End-to-end delivery
Mobile-First
Design approach
19,000+
Monthly users
120+
Tracked conversion events/month
20+
Pages supported
The Challenge
Go By Truck had to serve two different audiences at the same time. Shippers needed a fast way to post freight and understand the next step. Carriers needed a simple way to review loads, check key details, and act from their phones. The platform had to feel clear for both sides without becoming cluttered.
The Approach
I took Go By Truck from wireframes through build, restructuring the experience so shippers and carriers could find the right path faster and act with less hesitation. That meant simplifying layout, reducing extra steps, tightening calls to action, and keeping key actions visible on mobile.
What this project Delivered
19,000+
Monthly users
120+
Tracked conversion events/month
20+
Pages supported
Clearer
Shipper and carrier paths
Key Improvements
What Changed
1
Split the homepage into clearer shipper and carrier paths so each audience could reach the right action faster.
2
Reworked the load-listing hierarchy so carriers could scan route, pricing, and pickup details without digging.
3
Simplified signup and shipment-posting flows so first-time users could get started with less friction.
4
Kept key actions visible on mobile and strengthened trust cues so the next step stayed clear from landing page to conversion.
Who this was built for
I defined the primary users early so the experience could match how they actually work. That shaped the layout, messaging, actions, and mobile priorities across the platform.
Shipping Manager
Needs a fast way to post shipments, review options, and keep freight moving without wasted time.
Owner/Operator
Needs quick access to available loads, clear details up front, and a mobile-friendly experience that works on the road.
The Process
Wireframes to Launch
Phase 02
Development
Once the structure was in place, the platform moved into development as a cleaner, more responsive experience built for real use across desktop and mobile.
Mobile Experience
Built for the phone first
A large share of Go By Truck users are on mobile, so the mobile experience had to work before anything else did.
- Thumb-friendly tap targets
- Scannable load details
- Faster paths to key actions
- Fast-loading assets
Principles that drove every decision
I built the experience around the people most likely to use it every day. That helped shape the structure, messaging, actions, and mobile priorities across the product.
Validate with real behavior
Quick testing and live behavior helped shape what changed and what got shipped.
Explain the product faster
The product had to tell shippers and carriers where to go next without making either side work too hard.
Reduce friction to trial
Every page was designed to make posting freight, reviewing loads, and taking the next step easier.
Mobile performance first
The platform had to feel fast and usable on the road, not just at a desk.
Why agencies bring me in
One person across message, UX, and build.
Most teams split strategy, copy, design, and front-end work across different people. That is usually where sharp pages get softer. I work across the page so the message stays aligned from first review through launch.
Start With a Free Page AuditUX Research
Wireframing
UI Design
Front-End Dev
Copywriting
Page Optimization
Ready to Work Together
Need this kind of page support on a client project?
Send the page, the brief, or the bottleneck that is closest to revenue. I’ll review it by hand and show you what I would fix first.
