The original Go By Truck website wasn’t just outdated—it was actively limiting user experience and hindering critical business connections. With a confusing layout, inconsistent design, and difficult navigation, the site struggled to serve its vital role of connecting shippers and carriers seamlessly.
By harnessing insightful data-driven strategies—deep user behavior analysis, detailed user feedback, and comprehensive SEO audits—the new Go By Truck website became an intuitive, engaging platform. These enhancements boosted usability and solidified the company’s role as an innovative leader in efficient and transparent transportation solutions.
Go By Truck faced a significant gap between their groundbreaking logistics application and their online presence. In an industry where inefficiencies cause daily losses totaling $144 million, their website needed to mirror the same transparency and efficiency that defined their core technology.
The company’s vision involved developing a completely customized, hand-coded website free from traditional CMS constraints like WordPress. Their objective was to craft a streamlined digital experience that prioritized transparency and enabled direct collaboration between shippers and carriers—fundamentally reshaping the truckload transportation sector.
This digital solution needed to engage multiple user groups simultaneously, ranging from independent truck drivers to major shipping enterprises. Ensuring a cohesive and intuitive user experience was crucial to clearly communicating Go By Truck’s distinct value proposition within a competitive logistics marketplace.
The project began with comprehensive research into the logistics industry, analyzing pain points in the transportation process and identifying opportunities for digital enhancement. This revealed most logistics sites prioritized corporate messaging over user needs, highlighting an opportunity for a user-focused approach.
Detailed user behavior analysis, feedback collection, and SEO audits informed a strategy designed to meet user needs and business goals. Each design decision was grounded in concrete insights rather than assumptions.
Leading design and development, the platform was meticulously hand-crafted using HTML, CSS, JavaScript, Bootstrap, and jQuery. Emphasis was placed on responsive, optimized performance to accommodate variable internet connectivity for users on the move.
Wireframes: Establishing the Foundation
The project began with strategic wireframing to establish the structural foundation of the site. These wireframes focused on creating clear user pathways for different audience segments while maintaining a cohesive overall experience. The wireframe phase was crucial for testing information architecture and user flows before investing in visual design.
Key elements in the wireframes included:
The wireframes established a framework emphasizing quick access to critical information, recognizing that many users in the logistics industry need immediate answers rather than marketing content.
Design & Development: From Concept to Reality
The design process transformed the wireframes into a visually compelling experience that reflected Go By Truck’s innovative approach to logistics. A bold visual language was developed with strategic use of the company’s signature orange against a sophisticated dark background, creating immediate visual impact while enhancing usability through clear contrast and hierarchy.
The development phase brought these designs to life through meticulous hand-coding, ensuring every interaction was optimized for performance and usability. The team implemented custom solutions for:
The final implementation showcases:
The website design effectively balances information density with visual clarity, presenting complex logistics concepts in an accessible format. Key pages demonstrate how the platform streamlines processes traditionally creating friction in the logistics industry, with clear pathways for both shippers and carriers to engage with the service.
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