Rethinking Noma​

Growing Noma

Noma embarked on an ambitious journey: to revolutionize how employers and job seekers connect through an innovative, intuitive digital platform. Without direct industry comparisons, this bold vision required a ground-breaking design, setting a new standard for workforce engagement, usability, and user empowerment.

Through extensive research into similar platforms and careful study of best practices, Noma’s digital experience was expertly crafted to meet unique market demands. The resulting platform isn’t just user-friendly—it’s transformative, providing both employers and job seekers a powerful, intuitive space to connect effortlessly.

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Detailed wireframes highlighting strategic user journey planning for intuitive navigation and meaningful engagement on the Noma platform.
Noma website redesign showcasing a fresh, intuitive UX/UI designed to connect employers and job seekers effortlessly through innovative layouts

Interactive Data Views

The development process progressed methodically from concept to finished platform:
Detailed wireframes highlighting strategic user journey planning for intuitive navigation and meaningful engagement on the Noma platform.
Noma website redesign showcasing a fresh, intuitive UX/UI designed to connect employers and job seekers effortlessly through innovative layouts

Wireframes: Establishing the Foundation

Initial wireframes focused on information architecture and user flow, emphasizing intuitive navigation and logical organization. Key wireframe elements included:

  • Clear hierarchy of information with prominent calls-to-action
  • Simplified navigation reducing user cognitive load
  • Strategic placement of critical functionalities like “App Features”
  • Consistent patterns creating predictability throughout the platform

Design & Development: From Concept to Reality

This phase transformed wireframes into a cohesive, visually appealing, and fully functional platform. It started with detailed mockups establishing a professional visual identity centered around NOMA’s signature blue color, enhancing usability and visual hierarchy. Key design considerations were:

  • Strategic color application guiding user attention
  • Typography selection optimized for readability
  • Clear visual organization using cards and content groupings
  • Inclusion of targeted content like the “Work at Startups” section

Development meticulously translated these designs into reality through HTML, CSS, JavaScript, WordPress, and Elementor. The final platform balanced aesthetic appeal with practical functionality, refining every interactive component and responsive behavior for consistent performance.

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The completed implementation prominently featured:

  • “Your Pathway to Success” framework guiding user interaction
  • Circular profile imagery adding a relatable, human touch
  • Thoughtful use of white space ensuring an uncluttered, premium interface
  • Consistent application of the three-step approach across all user experiences

Concept to Creation

Advanced Web Design Techniques
Mobile-focused UX design by UX Agent Minneapolis, MN, demonstrating improved engagement through intuitive and accessible design.

The final product positioned NOMA as a true pioneer in the workforce management space, combining elegant design with intuitive usability to elevate the standard for enterprise solutions.

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