Before the redesign, Whip Around’s site was cluttered with heavy animations and confusing navigation. Mobile users struggled with slow pages and hard-to-tap buttons. Conversion rates were low because users couldn’t find key actions like “Start Free Trial” or “See Pricing.” We created new wireframes that cut the clutter, added spacing, and made actions obvious across every device.
Whip Around needed more free-trial signups, a cleaner pricing page, and better performance across devices. We redesigned the site with a focus on speed, clarity, and conversion. Every layout now uses simple language, clean spacing, and strong calls-to-action that guide users toward “Start Free Trial” or “Book a Demo.” After launch, we watched how people used the site in GA4 and Hotjar, then refined small details every week.
Whip Around serves two main groups — fleet managers who evaluate and buy the software, and drivers or maintenance techs who use it daily. The website had to balance both audiences while fixing major UX issues that blocked conversions. The goal was clear: simplify, speed up, and make the site easier to use on mobile.
We started with detailed research into user behavior, SEO analytics, and real customer feedback. Then we built new wireframes, mapped short user journeys, and crafted a layout that feels fast and natural to navigate. Each page was designed around one goal: lead users toward conversion. After launch, we tracked events in GA4 and Hotjar and kept improving based on real data.
We validated choices with quick tests and live behavior. Then we shipped the changes that moved the number.
Oversees a large vehicle fleet and approves new tools. Needs clear proof of value and quick answers about features and pricing. Wants short copy, fast pages, and visible social proof that others trust the software.
Uses the app daily to manage inspections and repairs. Needs simple mobile navigation, clear visuals, and zero clutter. Cares more about ease-of-use and reliability than features or marketing talk.
Wireframes: Establishing the Foundation
We created detailed wireframes to plan how people would move through the site before any visuals were added. Each page had one job and one main action. The wireframes made sure that visitors could reach what they needed in seconds.
Key elements set in wireframes:
Design & Development: From Concept to Reality
We turned the wireframes into a fast, modern site using Whip Around’s blue and teal colors to highlight calls-to-action. The pages use simple layouts, strong typography, and more white space. We built it with WordPress and custom code for better speed and control.
Key design considerations:
The final build keeps pages light, clean, and fast. Each page repeats the same simple three-step pattern so users can explore without thinking.
The wireframes also introduced a “3-step onboarding” section that showed new users how to get value right away.
After the redesign, Whip Around’s monthly visitors grew from about 19,000 to more than 58,000. Conversions jumped to over 1,000 tracked events each month, including demo requests, free-trial starts, and pricing inquiries. The faster, mobile-first layouts cut bounce rates by more than 40 percent and helped more users reach the Free Trial and Pricing pages directly from search results. Ongoing tracking through GA4 and Hotjar continues to highlight new opportunities, allowing the team to make small, steady improvements that keep conversions rising month after month.
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